AXA
AXA & Global Insurance Management Limited
Global Insurance Management (formerly Lumley Auto) was founded in 1977 and is authorised and regulated by the FSA (No 311911). The partnership between Global Insurance Management and AXA has been in existence for over 28 years. AXA has contracted with Global Insurance Management as their partner in motor and non-motor related general insurance products. This is a major commitment by AXA and illustrates the confidence and strength of past and present business philosophies.
AXA
As one of the world's largest companies*, AXA offer its customers, financial protection with major operations in Western Europe, North America and the Asia/Pacific area. Over 67 million** individuals and businesses have placed their trust in AXA worldwide
- To insure their property (cars, homes, belongings)
- To provide health and personal protection for their families or employees
- To manage their personal or corporate assets
AXA have 170,000 employees and distributors working in around 50 countries to deliver the right solutions and top quality service to their customers. As of 31 December 2007 AXA had €1,281 billion in assets under management. Reported total revenues for 2007 were approximately €94 billion.
In 2008 AXA set out to strengthen their brand strategy and adopted a new signature “Redefining/Standards”
A vast study of 100,000 people has helped AXA better understand what customers expect and what they most desire from their financial partner – a genuine, long-lasting relationship.
From now on, instead of making promises to customers, AXA will prove that they are right to put confidence in the quality of its service, its advice and its ability to offer solutions that are always adapted to their needs.
The signature illustrates AXA’s determination to answer customer needs with concrete proof, and in so doing, establish an authentic and long term relationship of trust.
New behaviours – three attitudes to earn and keep their clients preference. Clients' unanimously want a financial partner with whom they can build a trust-based, lasting relationship. Gradually AXA want to redefine the business they are in by focussing on three attitudes that matter most to their customers.
- Available – AXA are there when their customers need them and AXA listen to them, truly
- Attentive – AXA treat their customers with empathy and consideration, look after their best interests and reward their loyalty
- Reliable – AXA say what they do and do what they say, AXA deliver and keep its customers informed, so that they can trust AXA.
AXA Insurance
AXA Insurance is one of the largest general insurers in the UK. Launched in January 1998 as AXA Provincial Insurance plc, following the merger of the UAP and AXA Group in 1997, the group changed its name to AXA Insurance in October 1998. When the AXA UK Group acquired the Guardian Royal Exchange Group in May 1999, Guardian’s UK Insurance operations were merged into AXA Insurance.
AXA Insurance offers a wide range of insurance products to business and consumers, predominantly through brokers. A number of products are available direct through axa.co.uk or through AXA owned Swiftcover.
*15th Largest Company in the world ranked by annual revenue – Fortune Global 500, July 2008
**Figures taken from AXA Annual Report 2007
